Sweat it Out

Summer is here and it is time to get all your hot pants, tank tops and flip flops out.
The heat kills you but we can kill it off with our style and rock the summer. 
We here at our 'Sweat it Out' fashion week in collaboration with Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management, bring to you a whole new range of clothes for age group 18 to 35. 

The schedule for the event is as follows.

  1. 20th June 2015 - INAUGURATION by Diya Mirza and Lakmé CEO Anil Chopra. brief introduction about the style .
  2. 21st June 2015 - Fashion  show for day clothes 
  3. 22nd June 2015- Fashion show for evening clothes
  4. 23rd June 2015 - Fashion show for party summer collection 
  5. 24th June 2015 - Fashion show for professional attire
  6. 25th June 2015 - Fashion Show for teens and women
  7. 26th June 2015 - Closing ceremony and special appearance by Manish Malhotra, Sonam Kapoor and Neeta Lulla

Fashion is not consistent , it keeps changing with time therefore we bring a special price budget clothing concept to our audience where we have a color scheme for this season that is soothing with calming colors like blue and pink. We try and help people to style their wardrobe and are modifying the 70s style according to this generation. that is what Lakme has been trying to do. 



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